SiriusXM is looking for an intern to join the Automotive Remarketing & Partnerships team. This team works to promote trial subscriptions of SiriusXM to owners of pre-owned vehicles through new and existing partnerships with car dealerships, as well as owners of vehicles who receive SiriusXM trial subscriptions after service visits. The team is responsible for implementing various marketing programs across affinity partnerships and the pre-owned and service lane dealership programs. This individual will report to the Manager, Automotive Partnerships to support development of marketing programs for both B2B and B2C initiatives across channels on print, digital, social and events.
The Automotive Remarketing & Partnerships team plays a vital role in SiriusXM’s subscriber growth. This position requires business insight and strategic development on every project to meet goals. The intern will also collaborate with key stakeholders on industry events.
Duties and Responsibilities:
Partner with affinity partnership, franchise, and independent dealer channels to develop and implement B2B and B2C marketing programs that drive dealer program participation and ultimately SiriusXM trial subscription growth.
Help with strengthening the on-boarding experience for customers with inactive radios, buying pre-owned vehicles equipped with satellite radio or customers who receive SiriusXM trial subscriptions after servicing their vehicle.
Contribute to the project development and implementation for programs requiring digital marketing, print advertising, direct mail, collateral/POS, employee/dealer training, and event marketing; Contributions to strategy as well as tactical implementation.
Monitor and report on performance; Suggest improvements and alternative approaches based on quantitative results and qualitative feedback.
Collaborate with other key functions in the company including in-house creative team, Legal, Brand Marketing, Talent, CRM, Automotive Partnership teams and market research.
Maintain creative source file archives for all programs.
Provide status reports and analytics on a timely basis.
Perform other duties as assigned.
You must be 18 years of age or older.
Internships are open to current students enrolled at a university and recent graduates who graduated within the 12-month period prior to the start of the internship.
Marketing, advertising, media or communications majors preferred.
Requirements and General Skills:
Good project management and planning skills.
Personnel management skills.
Interpersonal skills and ability to interact and work with staff at all levels.
Excellent written and verbal communication skills.
Ability to pay attention to details.
Ability to handle multiple tasks in a fast-paced environment.
Willingness to take initiative and to follow through on projects.
Must have legal right to work in the U.S.
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access). PowerPoint is a must.
Please note that all SiriusXM Internships are paid.
Our goal at SiriusXM+Pandora is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM+Pandora is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
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