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MBA Marketing Summer Intern Becton Dickinson Franklin Lakes, New Jersey

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Internships are a way to test drive possible jobs and explore different career options. Why don’t you apply for MBA Marketing Summer Intern in Franklin Lakes, New Jersey. This position is offerred by Becton Dickinson.

Brief Details

Job: MBA Marketing Summer Intern
Internship
Paid/Unpaid: unpaid
Company: Becton Dickinson
Location: Franklin Lakes, New Jersey
Application Deadline:

Internship Description

MBA Marketing Summer
Intern

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Job Description

At BD, MBA Interns drive influence and organizational
impact. Projects and assignments tackle real business issues and enable you to
accelerate your career through both personal and professional development,
while solving some of healthcare’s most compelling problems, and advancing the
world of health. As a successful MBA recruit you can have the opportunity to
develop rewarding experiences early on in your career that can last a lifetime.
The BD MBA Internship program is our primary source for engaging and hiring
marketing talent and developing our future leadership pipeline.

BD has a unique and exciting culture of open accessibility
to senior business and functional leaders across all business units. You, as a
BD MBA Intern, will have access to a broad group of business leaders and
experts who can provide insight, feedback and information for your project as
needed and requested by your management team. You will develop skills in
managing customer relationships by developing rapport with key stakeholders at all
levels of the customer organization.

GENERAL RESPONSIBILITIES

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As a Marketing Intern, your responsibilities may span the
following areas:

Market Assessment and Strategy Development – Define
target markets with high growth opportunities and develop strategies to achieve
business objectives. Seek, sense, and analyze market factors including market
trends, emerging technologies, business, economy, policy, medicine, disease
therapy, demographics that are critical to growth. Develop and implement a
process for managing and identifying new business opportunities and drive new
business growth through effective management and development of these
opportunities.

Market Segmentation and Customer Insights – Identify
unmet customer needs, technological innovations, and industrial challenges in a
specific product space. Conduct market opportunity assessment to define and
evaluate potential business impact of addressing unmet needs.  Determine
pipeline of opportunities and key measures of success.  Collect key
customer insights to understand unmet and under-served customer needs of high
value and develop recommendations to address product and service gaps as well
as deliver improved customer experience.

Strategic Innovation and Product Development – Collect
and synthesize relevant market information and provide strategic direction,
analytical support and information with regard to customer unmet needs and
market trends to guide development activities. Identify and validate world-wide
growth opportunities and drive strategy development for selected white space
opportunities for BD. This includes providing market assessments, preparing
financial projections and providing direction for product development programs;
and support business development activities (acquisition analysis, partnership
analysis, etc.).

Marketing Communications Leadership – Lead the
development of brand and product messaging strategies and establish sustainable
and differentiated product positioning to elevate awareness and brand
preference. Define the most effective marketing communications mix including
advertising, sales promotion, public relations, and direct marketing to reach
the target audience. Define and execute lead generation programs to drive
revenue growth.

QUALIFICATIONS

  • Rising
    2nd year MBA student
  • Advanced
    cross-functional skills to develop business cases and strategy
    recommendations
  • Demonstrated
    skills and capabilities in analytical and critical thinking, complex
    problem solving, and team leadership
  • Strong
    business acumen and interpersonal and influence skills
  • Experience
    or knowledge in the healthcare field is preferred
  • Ability
    to work the full duration of the 10-12 week internship
  • Some
    positions may also require a technical degree and/or
    experience in medical device, pharmaceuticals, or health care.

If there is a specific business area/segment or geographic
location you are interested in, please feel free to indicate this in your
application.

 

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To apply for this job please visit jobs.bd.com.