Website General Motors
Description
The world has changed, and we need your help to change it for the better! The General Motors BrightDrop team is tasked with developing and commercializing smarter ways to deliver goods and decarbonize the last mile. This includes zero emission solutions that will reduce congestion in cities and improve safety, developed in an exciting fast-paced environment backed by the strength of a global automotive leader.
This is a unique opportunity to innovate and scale sustainable solutions to address the world‡s mobility challenges. We seek passionate and experienced individuals – come join us and let‡s innovate!
This marketing intern position could reside in one of the following marketing departments:
Brand Marketing:
Develop Brand strategy and perform associated research
Creative campaign development/production
Assess trends and perform competitive deep dives
Support social platforms and influencer marketing
Website oversight: content development, optimization
Assist on video and photo shoots
Paid Media & Inbound Marketing
Plan and implement cross-tier media
Search Engine Optimization (SEO) strategy and execution
Account Based Marketing (ABM) strategy and execution
Partner coordination (e.g. podcasts, video, etc.)
Identify and explore emerging media trends
CRM & Marketing Automation
CRM technology planning and implementation
Email drip campaign strategy, setup, and execution
Event marketing campaigns
Lead scoring and grading strategy
Experiential Marketing
Research, plan, and execute industry event strategy
Attend experiential activations and assist with event operations
Marketing vehicle fleet operations and project management
Must be comfortable with traveling frequently
Qualifications:
Pursuit of a Bachelor‡s degree or an MBA focused in one of the following areas: Marketing, Advertising, Marketing Research, Data Analysis and Analytics, Performance Marketing, Marketing Tech, or related degree
Must be graduating with Bachelors or MBA between December 2023-June 2025
Demonstrates leadership in field of study, extra-curricular activities, or service organizations
Able to work full-time: 40 hours per week during the summer months
Desired Skills:
Consistently demonstrate innovative thinking that is customer-centric
Outstanding interpersonal and relationship leadership skills to effectively collaborate with varying levels of the organization
Excellent written and verbal communication skills and the ability to distill sophisticated subjects to a wider audience
Partnership and teamwork skills and ability to learn from and share knowledge with co-workers
High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
Evidence of strong character with honesty, accountability and trust
Excellent project management skills with a proven track record of balancing multiple projects at a time
Start Date:
This position has a planned start date of May/June 2023.
Work Location:
This role offers the following Work Appropriately strategies:
Remote : This position does not require employee to be on-site full-time to perform most effectively. The employee‡s role enables them to work off-site on a permanent basis.
Hybrid : This position does not require an employee to be onsite full-time to perform most effectively. The employee‡s role enables them to work at a GM facility or off-site as frequently as needed or desired.